UI Redesign
Redesigning Goodreads
Revamped Goodreads' UI for clearer discovery, calmer reading flows, and a stronger sense of community.
My Projects
Case studies, craft details, and experiments from the projects I've been shaping recently.
Case Studies
Usability Testing
Tripwise Usability Testing
Conducted usability testing for an online travel platform to uncover friction in planning, booking, and trust-building moments.
Experience Design
Rigved's Omnichannel Experience
Designed an omnichannel retail experience that connected physical touchpoints with a more fluid digital journey.